Overview

• Reddit is in preliminary discussions with Google and OpenAI about successor content-licensing agreements for AI products.
• The company is exploring dynamic pricing that increases payments as Reddit content becomes more integral to generative responses.
• Reddit is pushing for deeper integrations designed to route AI-driven searchers into its communities and convert them into contributors.
• The first agreements with Google and OpenAI remain active, prior deals were reported at about $60 million per year each, and Reddit disclosed $203 million in total licensing contract value in a January 2024 filing.
• Reddit shares fell roughly 5% intraday before the report lifted them back to about flat, and all three companies declined to comment on the talks.