Overview
- Reddit has begun a limited alpha with a small, handpicked group of public-figure accounts, including journalists from NBC News and The Boston Globe.
- Businesses using Reddit’s earlier “official” label now display a grey verified checkmark next to their usernames.
- Verification is voluntary and does not grant increased visibility or exemptions from individual subreddit rules.
- Eligible accounts must be active and in good standing, while NSFW profiles or users who primarily engage in NSFW communities are excluded.
- Users cannot apply during the alpha, as Reddit is selecting participants now with plans for broader self-identification later and a move from manual checks to a third-party process.