Overview

• The new suite debuted at the Cannes Lions International Festival of Creativity and is currently in early-stage alpha testing.
• Reddit Insights provides a social listening dashboard that uncovers conversational trends, subreddit activity and brand sentiment.
• Conversation Summary Add-Ons embeds AI-curated positive user posts beneath ads to deliver on-platform social proof.
• Publicis Media, Jackbox Games and Lucid are among the initial testers refining the tools for enterprise campaigns.
• Internal tests report a 19% higher clickthrough rate for ads using the new features and Reddit shares jumped about 5% after the announcement.