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yesterday

Reddit Launches Community Intelligence AI Suite to Boost Ad Performance

Internal tests showed a 19% uptick in ad clickthrough rates after implementing AI-powered community insights

Reddit has introduced AI ad tools to help brands use user discussions for better marketing and engagement.
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Overview

  • Reddit Community Intelligence comprises two alpha-stage AI ad tools: Reddit Insights and Conversation Summary Add-Ons.
  • Reddit Insights scours over 22 billion posts and comments to surface real-time audience trends, brand sentiment and engagement metrics.
  • Conversation Summary Add-Ons embeds AI-generated summaries of positive user discussions beneath ads to provide authentic social proof.
  • Publicis Media is exclusively testing Reddit Insights while Jackbox Games and Lucid Motors have trialed Conversation Summary Add-Ons for campaign planning and consumer research.
  • Reddit’s shares jumped about 5% in early trading following the Cannes Lions debut and underscore the company’s push to monetize its platform with AI.