Overview
- Reddit disclosed the plan on July 31, 2026, saying it is building a new “video Reddit” format that pairs short-form video with an audio-first option to listen to or narrate posts.
- CEO Steve Huffman framed the move as a response to a popular third-party format of narrated Reddit posts on TikTok and similar apps.
- Reddit pointed to early traction from its June launch of video-in-comments, which the company says now makes up more than 10% of its video posts.
- The company has not specified how the new feed will be integrated into Reddit’s main app or what testing will look like when trials begin later this year.
- If rolled out, the feature could shift how users consume Reddit by turning text threads into listenable content and positioning Reddit to compete with other platforms adding short vertical video feeds.