Reddit Answers Launches Beta with Google Gemini Integration

The AI-powered search tool enhances relevance and engagement by sourcing authentic insights from Reddit's community, positioning the platform as a strong generative AI competitor.

Reddit Answers, a conversational AI search tool, is now live in beta in the U.S., leveraging Google’s Gemini AI through the Vertex AI platform.
The integration improves search relevance and provides quick, community-driven answers by pulling content directly from Reddit posts and discussions.
The partnership with Google positions Reddit to compete more effectively with generative AI platforms like OpenAI, which utilize Reddit data to train their models.
Reddit reports enhanced user engagement, with more users navigating directly to its homepage via Reddit Answers due to improved search accuracy.
The tool, first launched in beta in December 2024, reflects Reddit's broader strategy to retain users and redefine search through authentic community insights.