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Reddit Answers Launches Beta with Google Gemini Integration

The AI-powered search tool enhances relevance and engagement by sourcing authentic insights from Reddit's community, positioning the platform as a strong generative AI competitor.

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Google and Reddit's partnership deepens.

Overview

  • Reddit Answers, a conversational AI search tool, is now live in beta in the U.S., leveraging Google’s Gemini AI through the Vertex AI platform.
  • The integration improves search relevance and provides quick, community-driven answers by pulling content directly from Reddit posts and discussions.
  • The partnership with Google positions Reddit to compete more effectively with generative AI platforms like OpenAI, which utilize Reddit data to train their models.
  • Reddit reports enhanced user engagement, with more users navigating directly to its homepage via Reddit Answers due to improved search accuracy.
  • The tool, first launched in beta in December 2024, reflects Reddit's broader strategy to retain users and redefine search through authentic community insights.