Overview

• Reddit Answers, a conversational AI search tool, is now live in beta in the U.S., leveraging Google’s Gemini AI through the Vertex AI platform.
• The integration improves search relevance and provides quick, community-driven answers by pulling content directly from Reddit posts and discussions.
• The partnership with Google positions Reddit to compete more effectively with generative AI platforms like OpenAI, which utilize Reddit data to train their models.
• Reddit reports enhanced user engagement, with more users navigating directly to its homepage via Reddit Answers due to improved search accuracy.
• The tool, first launched in beta in December 2024, reflects Reddit's broader strategy to retain users and redefine search through authentic community insights.