Overview
- Reddit began rolling out video comments on Thursday, June 11, making short-form video replies available to all users in eligible public, suitable-for-work subreddits that have the feature turned on by moderators.
- A new video icon appears in the comment box and lets users either record a clip in-thread or upload an existing short video to post as a reply.
- Uploaded videos pass through Reddit’s automated safety checks before they become visible, they do not autoplay, and they respect users’ audio settings.
- The feature allows visual demonstrations for uses like cooking tips, makeup tutorials and more interactive AMAs, but moderators and Reddit’s systems must manage reuse because videos need not be created by the poster.
- Watch for two downstream effects: moderators will face more review work to spot reposted or off-platform content, and community adoption will shape whether video replies become a tool for helpful demos or simply a new format for meme responses.