RedBird IMI Acquires Efran Films, Rebrands as Bright North Studios

The acquisition, led by Jeff Zucker, sees Morgan Hertzan appointed CEO of Bright North Studios USA while Shawn Efran continues as CEO.

RedBird IMI, a joint venture between RedBird Capital Partners and International Media Investments, has acquired Toronto-based Efran Films and rebranded it as Bright North Studios.
Financial terms of the deal were not disclosed, but it follows RedBird IMI's $1.45 billion acquisition of All3Media from Warner Bros. Discovery and Liberty Global.
Jeff Zucker, former CEO of CNN, will join the board of Bright North Studios, while Morgan Hertzan, former president of global TV at Vice Media Group, will serve as CEO of Bright North Studios USA.
Bright North Studios is known for producing narrative nonfiction TV series such as 'FBI True' (CBS), 'Never Seen Again' (Paramount+), and '100 Days to Indy' (CW).
The acquisition has been approved by Canadian regulators and will allow RedBird IMI to leverage Canadian tax credits and currency savings for global content production.