Overview

• The Detroit Red Wings reinstated the Hockeytown wordmark at center ice of Little Caesars Arena to launch their 2025–26 centennial season.
• A Meijer-sponsored poll drew over 20,000 votes, empowering fans to determine the new design.
• The emblem combines a redrawn 1934 Winged Wheel with a modernized ‘100’ in red and vintage white below the classic 1996 Hockeytown script.
• The rollout kicks off Centennial festivities, including a museum exhibit, era-themed game nights and a special commemorative uniform.
• The team has not yet decided whether the Hockeytown insignia will remain in place beyond the anniversary campaign.