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Red Roses Celebrate World Cup Crown as Attention Turns to Legacy and Growth

Record interest now tests the RFU’s plan to turn a World Cup bounce into lasting growth.

Overview

  • England beat Canada 33-13 at Twickenham before 81,885 to secure a third title and extend their unbeaten run to 33 Tests.
  • Thousands gathered at Battersea Power Station in heavy rain for a victory party where the squad greeted fans and lifted the trophy.
  • The final drew a UK peak TV audience of 5.8 million, capping a tournament of surging crowds and visibility.
  • Media report England players received £5,000 each for selection with a further £15,000 win bonus expected, alongside top contracts of about £50,000.
  • The RFU moves to convert momentum through RugbyFest outreach and an expanded PWR broadcast slate with every match available live, as calls grow for greater global investment with many rivals relying on England’s league and, in Canada’s case, recent crowdfunding.