Overview
- Red Robin introduced a $20 Bottomless Burger Pass allowing daily gourmet burgers and bottomless sides throughout May, valued at up to $682 if used daily.
- The promotion launched online on April 17 at 10 a.m. CT, but overwhelming traffic caused the website to crash shortly after sales began.
- By 12:10 p.m. ET on the same day, the company announced that all passes had sold out, though it has not disclosed how many were available or sold.
- Many customers expressed frustration on social media, citing site errors, unresponsive pages, and accusations of poor planning or unfair access.
- The campaign was part of Red Robin's strategy to boost sales following declining revenues and planned closures of underperforming locations.