Red Lobster Revamps Menu After Bankruptcy, Drops Endless Shrimp

The seafood chain emerges from bankruptcy with a new CEO and strategy, aiming to attract younger diners while maintaining its traditional customer base.

Red Lobster has exited bankruptcy, now under the ownership of RL Investor Holdings led by Fortress Investment Group.
New CEO Damola Adamolekun, formerly of P.F. Chang's, is spearheading a brand refresh with a focus on attracting millennial diners.
The revamped menu features nine new items, including bacon-wrapped sea scallops and lobster bisque, and reintroduces fan-favorite hush puppies.
The popular 'Endless Shrimp' promotion has been permanently removed due to financial losses, but Lobsterfest will continue with expanded offerings.
Red Lobster plans to invest $60 million in infrastructure and technology to enhance the dining experience and streamline operations.