Particle.news
Download on the App Store
6 ARTICLES
·
3d ago

Red Lobster Retires Endless Shrimp, Launches $15.99 'SpendLESS' Plate in Strategy Shift

The value-focused offer reflects a move to disciplined promotions following the chain’s Chapter 11 restructuring under CEO Damola Adamolekun.

Red Lobster unveils the new Spendless Shrimp deal.
Image
Image
Image

Overview

  • Ultimate SpendLESS Shrimp features a single plate with Garlic Shrimp Scampi, Shrimp Linguini Alfredo, and Popcorn Shrimp for $15.99.
  • The new deal replaces the discontinued all-you-can-eat promotion that executives have called too costly to sustain.
  • Seafood Boils move onto the permanent menu as part of broader, product-led updates.
  • Three fall cocktails debut — Caramel Dream, Apple Harvest Punch, and Gold Rush — as seasonal additions.
  • Red Lobster filed for Chapter 11 in May 2024, closed numerous locations reportedly totaling at least 129, and won court approval for a reorganization in September 2024 that installed Adamolekun as CEO.