Red Lobster Launches 'Endless Lobster' Amid Financial Struggles

Following significant losses from a previous promotion, the chain offers a limited 'Endless Lobster Experience' to 150 winners.

Red Lobster introduces a limited 'Endless Lobster Experience' for 150 winners, following significant financial losses from a previous all-you-can-eat shrimp promotion.
The promotion includes a two-hour feast of unlimited lobster, but with restrictions including a maximum of 12 lobsters per person.
Thai Union Group, a minority investor in Red Lobster, plans to sell its stake after the chain reported substantial losses, including a $12.5 million operating loss in Q4 of 2023.
The 'Endless Lobster Experience' is part of Red Lobster's annual Lobsterfest, a tradition since 1984, aimed at boosting customer traffic and engagement.
Despite the financial setbacks, Red Lobster continues with its promotional strategies, including the limited lobster offer and introducing new menu items for Lobsterfest.