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Red Lobster Debuts 'SpendLESS Shrimp' Deal After Ending Costly Endless Offer

The value-focused offer aims to avoid the costly endless-shrimp misstep that preceded Red Lobster’s 2024 bankruptcy.

Overview

  • Launched Sept. 8 as a limited-time promotion, SpendLESS Shrimp serves Garlic Shrimp Scampi, Shrimp Linguini Alfredo and Popcorn Shrimp on one plate for $15.99.
  • The deal replaces the discontinued Ultimate Endless Shrimp, with CEO Damola Adamolekun framing the new approach as smarter and sustainable value.
  • Red Lobster made its Seafood Boils a permanent menu item, offering Mariner’s and Sailor’s options with a choice of roasted garlic butter, Cajun butter or Old Bay seasoning.
  • The chain also introduced a fall cocktail trio featuring Caramel Dream, Apple Harvest Punch and Gold Rush.
  • The earlier all-you-can-eat shrimp contributed to an $11 million loss and operational strain before the company filed Chapter 11 in May 2024 and reorganized under RL Investor Holdings that September.