Overview

• The Perspectus Global survey of 2,000 British women found 88% have worn red lipstick recently.
• Celebrity cues influenced 71% of respondents, while 65% followed TikTok tutorials to perfect the look.
• Taylor Swift ranked as the leading contemporary red-lip figure at 29%, with Marilyn Monroe named the all-time icon at 44%.
• Nearly half of women under 35 labeled a red lip the ultimate fashion statement, with about one in five citing a boost in confidence and sex appeal.
• Seven in ten said they now prefer crimson and scarlet over the muted nudes and glosses popular in recent years, a shift experts frame as a youth-led return to bolder makeup.