Red Bull's Junior F1 Team Renamed Visa Cash App RB

The rebranding marks Visa's first major global sports sponsorship in over 15 years, strengthening Red Bull's ties with the U.S..

Red Bull's junior Formula One team, formerly known as Toro Rosso and then AlphaTauri, has been renamed Visa Cash App RB ahead of the 2024 season.
The deal is Visa's first major global sports sponsorship in more than 15 years and further strengthens Red Bull's F1 ties with the United States.
Visa Cash App RB will continue to operate primarily out of Toro Rosso/AlphaTauri's headquarters in Faenza, Italy, but is moving parts of the operation to Red Bull's UK factory in Milton Keynes.
Visa and Cash App will also partner with Red Bull's second entry in the F1 Academy, the series aimed at promoting young female talent up the racing pyramid.
Red Bull's second team, which joined the grid the following year, has had limited success in F1 and has been more commonly known as the training ground for Red Bull's brightest young talents.