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Red Bull to Rebrand Newcastle Falcons as Newcastle Red Bulls in Imminent Takeover

Red Bull’s takeover awaits final RFU approval next week after the company agreed to assume Newcastle’s debts alongside an investment in the club’s infrastructure.

Overview

  • Red Bull has agreed terms with Semore Kurdi to acquire Newcastle Falcons and will rename the club Newcastle Red Bulls from the 2025–26 season.
  • Rugby Football Union ratification is expected next week, clearing the final hurdle for the takeover to close.
  • The deal includes assumption of Newcastle’s outstanding debts, notably a £14.5 million Covid loan to the government.
  • Red Bull has committed to upgrade Kingston Park Stadium and bolster the club’s high-performance programme and academy pathways in North East England.
  • The move integrates Newcastle into Red Bull’s global sports network alongside its Formula 1 teams and European football clubs, aiming to reverse years of on-field decline.