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Red Bull Secures Title Sponsorship for Adelaide MotoGP

The multi-year deal links Red Bull to a new 4.13km temporary city/parkland circuit, positioning the race as a November penultimate round to raise Adelaide’s global profile.

Overview

  • MotoGP and the Government of South Australia confirmed on Monday, October 12, 2026 that Red Bull will be the title sponsor of the Australian Grand Prix when the event moves to Adelaide.
  • The race will be called the Red Bull Grand Prix of Australia in Adelaide and is scheduled for 12–14 November 2027 with sponsorship continuing into 2028.
  • Organisers unveiled a 4.13km, 15-corner temporary city and parkland circuit that repurposes sections of Adelaide’s historic layout for a street-style MotoGP race.
  • South Australian officials hailed the partnership as a major tourism and publicity win, and MotoGP says Red Bull will deliver city-wide activations and enhanced fan experiences during race week.
  • Key commercial terms and detailed operational plans have not been disclosed so the immediate follow-ups to watch are how the temporary circuit will be delivered, what revenue deals were struck, and the longer-term future of the Phillip Island round.