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Red Bull Completes Takeover of Newcastle Falcons, Rebrands Club as Newcastle Red Bulls

Red Bull vows a measured multi-year rebuild focused on academy investment, infrastructure upgrades, continuity under Steve Diamond at Kingston Park

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Alex Livesey/Getty Images

Overview

  • Red Bull finalised its acquisition of Newcastle Rugby Ltd on August 12 and will compete as Newcastle Red Bulls in the 2025/26 Premiership season
  • Kingston Park remains the club’s home ground and Steve Diamond continues as director of rugby under the new ownership
  • Premiership Rugby and the RFU endorsed the deal as the first major external investment in a top-flight English club since 2016
  • The new owners pledged to strengthen the academy and local player pathways while upgrading training and stadium facilities for long-term growth
  • With the season opener set for September 26, significant squad spending is expected to be phased over several years rather than invested immediately