Overview

• The takeover was finalised in mid-August with the Falcons name replaced by Newcastle Red Bulls at Kingston Park.
• Within 24 hours of completion the club posted its highest single-day season-ticket sales, exceeding last season’s total.
• Red Bull has started recruiting a new managing director and will fund stadium upgrades alongside a planned indoor training facility.
• Steve Diamond will remain in charge of rugby operations as part of a reported ten-year strategy targeting European qualification within five years and major trophies by 2035.
• Analysts view the deal as a potential model for external investment in cash-strapped Premiership Rugby clubs.