Overview

• April 2025 was the sunniest on record in the UK, with 228.9 hours of sunshine, boosting strawberry growth and sweetness.
• British strawberries are arriving in supermarkets about a week earlier than usual due to advanced harvest timing.
• Growers report strawberries 10–20% larger, sweeter, and more shapely, thanks to high light levels, cool nights, and robust bee activity.
• The 2025 season is expected to deliver strong yields and outstanding flavor, according to British Berry Growers.
• Innovations in year-round production, led by growers like Summer Berry Company and Wicks Farm, continue to expand UK strawberry availability.