Record NBA Viewership for Steph Curry and Warriors’ Game 7 Win Over Kings

According to multiple reports, Golden State Warriors vs Sacramento Kings Game 7 was the most watched first-round NBA playoff game since 1999, averaging 9.8 million viewers.
The game peaked at 11.9 million viewers, making it ABC’s most viewed non-Finals postseason game ever.
The NBA’s first round of playoff games across ABC, ESPN, TNT, and NBA TV averaged 3.4 million viewers, the highest in nine years.
Steph Curry’s 50 point performance and star power, along with anticipation of a Warriors-Lakers series, contributed to the big ratings.
The NBA’s upcoming media rights deals renewal means high viewership numbers were important for the league.