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Record-High Egg Prices Redefine Easter Traditions with Creative Alternatives

Families turn to innovative substitutes like dyed marshmallows, potatoes, and craft kits as egg costs remain elevated despite improved supply conditions.

FILE - Cartons of eggs sit on a shelf in a Walmart store, March 10, 2025, in Englewood, Colo. (AP Photo/David Zalubowski, File)
Eggs are displayed in a grocery store in Carmel, Ind., Wednesday, April 9, 2025. (AP Photo/Michael Conroy)
The Hunter family, from left, Allie, Melissa (holding Taylor), Bo and Josh, love dyeing eggs for Easter. They will keep the tradition up, even with elevated egg prices.
FILE - A carton of eggs sit on a counter in the kitchen inside of 5 Rabanitos restaurant in Chicago, Feb. 16, 2025. (AP Photo/Nam Y. Huh, File)

Overview

  • Egg prices in the U.S. hit a record high of $6.23 per dozen in March, driven by inflation and a bird flu outbreak that killed over 40 million egg-laying birds.
  • Despite the high cost, 94% of Easter-celebrating families still plan to dye eggs, though many will reduce the quantity dyed due to expense.
  • Creative alternatives, such as dyed marshmallows, painted rocks, potatoes, and foil eggs, have gained popularity, with influencers and families sharing innovative ideas online.
  • Retailers like Michaels report increased demand for craft kits, while PAAS, a major egg dye kit supplier, shipped 20% more kits this year compared to last.
  • A recent USDA report indicates improving egg supplies, offering some hope for price relief, though costs remain significantly higher than in previous years.