Overview

• Egg prices have reached a record high of $6.23 per dozen, driven by bird flu-related supply disruptions and rising production costs.
• Despite the high costs, 94% of families plan to continue the Easter tradition of dyeing eggs, though many are reducing quantities.
• Creative alternatives such as dyeing marshmallows, potatoes, and even painting rocks are gaining popularity among families and influencers.
• Retailers like Michaels report increased sales of craft egg kits, while PAAS has seen a 20% rise in shipments of egg dyeing kits compared to last year.
• USDA reports indicate improving egg supplies, hinting at potential price relief, though current costs remain significantly elevated.