Overview

• Egg prices have reached a record high of $6.23 per dozen in March 2025 due to the lingering effects of bird flu, which decimated egg-laying bird populations.
• While 94% of families plan to dye eggs this Easter, 78% say they will use fewer eggs to offset rising costs, according to a survey by PAAS, a leading egg dye kit company.
• Social media influencers and families are embracing creative alternatives such as dyeing potatoes, painting rocks, and decorating marshmallows to maintain festive traditions affordably.
• Retailers like Michaels and Walmart report increased sales of craft kits and plastic eggs as families explore non-traditional options for Easter celebrations.
• Despite signs of improving egg supplies from the USDA, high prices continue to influence consumer behavior, with many opting for cost-effective substitutes this season.