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Record Egg Prices Drive Families to Creative Easter Alternatives

As egg costs soar to $6.23 per dozen, families are turning to budget-friendly options like potatoes, marshmallows, and plastic eggs to keep traditions alive.

FILE - Cartons of eggs sit on a shelf in a Walmart store, March 10, 2025, in Englewood, Colo. (AP Photo/David Zalubowski, File)
Eggs are displayed in a grocery store in Carmel, Ind., Wednesday, April 9, 2025. (AP Photo/Michael Conroy)
The Hunter family, from left, Allie, Melissa (holding Taylor), Bo and Josh, love dyeing eggs for Easter. They will keep the tradition up, even with elevated egg prices.
FILE - A carton of eggs sit on a counter in the kitchen inside of 5 Rabanitos restaurant in Chicago, Feb. 16, 2025. (AP Photo/Nam Y. Huh, File)

Overview

  • Egg prices have reached a record high of $6.23 per dozen in March 2025 due to the lingering effects of bird flu, which decimated egg-laying bird populations.
  • While 94% of families plan to dye eggs this Easter, 78% say they will use fewer eggs to offset rising costs, according to a survey by PAAS, a leading egg dye kit company.
  • Social media influencers and families are embracing creative alternatives such as dyeing potatoes, painting rocks, and decorating marshmallows to maintain festive traditions affordably.
  • Retailers like Michaels and Walmart report increased sales of craft kits and plastic eggs as families explore non-traditional options for Easter celebrations.
  • Despite signs of improving egg supplies from the USDA, high prices continue to influence consumer behavior, with many opting for cost-effective substitutes this season.