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Record Crowds and 500-Drone Display Mark Punta del Este’s New Year Peak

Argentine demand powered a booming season under new traffic and event restrictions.

Overview

  • Punta del Este hosted 12 simultaneous New Year’s Eve events within a season totaling 78 parties, with about six drawing more than 6,000 attendees, according to Maldonado’s hygiene office.
  • The city replaced its municipal fireworks gala with a 500‑drone show by Lumasky promoted for neurodiversity and animal sensitivity, while private and hotel fireworks still ran for more than 30 minutes along the coast.
  • Uruguay’s migration service reported 102,229 entries over the holiday period, including 56,807 Argentines, many headed to Maldonado, with heavy flight activity at Laguna del Sauce airport.
  • Authorities intensified enforcement with alcohol and drug checks and photo-fines for foreign plates, and they denied permits for some outdoor mass events to safeguard areas such as José Ignacio.
  • Traffic and ride-hailing were heavily strained, with hour‑plus delays near key corridors and reported fares around US$200 for a La Punta–José Ignacio trip.