Overview

• Late-July auctions saw a life-sized Labubu sell for over $170,000 in Beijing, with other rare editions fetching six-figure sums globally.
• New collaborations with beauty labels and Vans, along with themed pop-up stores, have broadened Labubu’s appeal beyond toy collectors.
• Pop Mart has implemented QR codes, UV seals and trademark filings for “Lafufu” knockoffs while pursuing legal action to stem counterfeit proliferation.
• Collectible-market analysts compare Labubu’s scarcity model to Beanie Babies, forecasting potential long-term asset value for rare variants.
• Pop Mart reported a 350% profit surge in H1 2025 driven by Labubu sales as it shifts toward a designer-retailer model and expands its global footprint.