Overview

• Online holiday sales reached a record $222.1 billion in 2023, a 4.9% increase over 2022, according to Adobe Analytics.
• Buy now, pay later (BNPL) usage reached a record high, contributing to $16.6 billion in online spending, up 14% from 2022.
• Mobile shopping surpassed desktop sales for the first time, accounting for 51.1% of sales during November and December, up from 47% in 2022.
• Deep discounts and flexible payment methods were key strategies used by retailers to entice shoppers.
• Despite the record online sales, there are concerns about consumers overusing BNPL services and digging themselves deeper into debt.