Overview

• Reba McEntire has partnered with Realtor.com to lead the 'Nearly Home' campaign, which launched its first episode on May 5, 2025.
• The campaign uses sitcom-style ads to showcase Realtor.com's tools like RealListings, RealCommute, RealChoice Selling, and RealView Maps.
• The first episode, titled 'The One without the Break-Up,' features McEntire advising a young couple navigating the home-buying process.
• McEntire draws on her role as a fictional realtor in her early 2000s sitcom 'Reba' to lend authenticity to the campaign.
• Realtor.com emphasizes its accessibility, boasting over 500,000 new listings per month and tools to simplify home-buying for users.