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Reality Show 'The Couple' Canceled After Ratings Collapse

Mediaset redirects €1 million prize to Genoa's Gaslini Institute for a new pediatric ICU as host Ilary Blasi remains silent on the abrupt cancellation.

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Overview

  • Mediaset and Endemol Shine Italy officially canceled 'The Couple' on May 8, 2025, following a steep decline in viewership over four episodes.
  • The finale, originally scheduled for May 11, will not air, and contestants have been removed from the house as the live stream was terminated.
  • The €1 million prize fund has been donated to the Istituto Giannina Gaslini in Genoa to support the construction of a new pediatric and neonatal intensive care unit.
  • Ilary Blasi, the show's host, has not commented publicly on the cancellation and has deleted all related content from her social media accounts.
  • The show's ratings dropped from an 18.6% share at launch to 7.7% by the fourth episode, prompting Mediaset to end the program early.