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Reality Bar Books Nine LA Bars for Love Island USA Finale Watch Parties

Venues report sold-out events, driving strong weekday revenue growth through viral social media buzz.

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Fans attend a Love Island USA watch party at Roosterfish in West Hollywood on Tuesday, June 24, hosted by Reality Bar. (Carolyn Burt, SCNG)
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Overview

  • The pop-up organizer will host nine watch parties across Los Angeles bars for the Season 7 finale and Love Island: Beyond the Villa premiere on July 13.
  • Maddy Biebel’s Reality Bar concept has grown from a single 2021 Bachelorette screening to nightly Love Island USA gatherings in Hollywood, Santa Monica, Koreatown and beyond.
  • Bars such as Roosterfish in West Hollywood and The Palm & The Pine in Hollywood are filling to capacity, with fans lining up hours in advance to join real-time recoupling and eviction votes.
  • Viral clips and endorsements from figures like Coco Gauff have amplified the communal viewing experience, turning watch parties into appointment-viewing destinations.
  • Weekday screenings are providing a significant boost to bars still recovering from the pandemic by filling slower nights with energetic, revenue-driving crowds.