Overview

• Real Sociedad has struck a three-year main sponsorship with Baghdadi Capital, extendable to five, placing the firm’s name on first-team shirts, training and travel apparel and at Anoeta and Zubieta.
• During the presentation, the club removed the lion from Baghdadi Capital’s logo on its kit, citing the motif’s association with rival Athletic Bilbao’s supporters.
• Baghdadi Capital is a Madrid-based family office founded in 2023 by Baihas Baghdadi with 100% Spanish capital and has rapidly expanded its sports partnerships this season.
• In July, the firm inked a four-year deal with CD Leganés that retained the lion emblem on the shorts, highlighting a deliberate branding choice by Real Sociedad.
• First-team players Aritz Elustondo, Álex Remiro, Ander Barrenetxea, Brais Méndez and Orri Óskarsson joined president Jokin Aperribay and founder Baihas Baghdadi to unveil the new kit.