Overview
- The on-pitch installation runs Dec. 23–31 at the Santiago Bernabéu, with tickets selling out within hours of release.
- Attractions include the Magic River ice rink, Frozen Lake ice bumpers, a carousel, a food market, and a giant slide descending from the stands to the field.
- Organisers say they built the experience in about 48 hours, with director Margarita Calvo describing a zero-margin-for-error timetable.
- The activation aligns with Real Madrid’s strategy to monetise the €1.3bn renovation, as the club finalises stadium sound-proofing following earlier concert noise complaints.
- The opening comes during players’ holiday break, with local media promoting the family-focused program and the closed roof lending a snow‑globe setting.