Overview

• Antony completed a permanent move from Manchester United for about €22 million and signed with Betis through June 2030.
• Betis CEO Ramón Alarcón says the merchandising plan includes shared royalties that give Antony income outside football.
• Alarcón characterizes the agreement as financially risky over five years but a mechanism to bridge a €5–6 million shortfall with United.
• Early commercial impact includes 205,171 new digital followers, 1,100 Antony shirts sold in the first week of September, an 86% engagement increase, and a 101.2% rise in video views.
• Antony says he turned down a lucrative offer from Bayern Munich to return to Betis permanently.