Particle.news
Download on the App Store
8 ARTICLES
·
1h ago

Reading Rainbow Returns as Digital Series With Mychal Threets, Premieres Oct. 4 on KidZuko

The short-form co-production from Buffalo Toronto Public Media and Embassy Row signals a pivot to platform partnerships as public broadcasting faces new funding cuts.

Mychal Threets is set to host PBS' "Reading Rainbow" reboot, which does not have a release date yet.
Mychal Threets rose to internet fame while he was working as a Bay Area librarian, and became known for his motivational social media posts about reading.
Image
Image

Overview

  • Four short episodes will roll out weekly from Saturday, Oct. 4 through Oct. 25 at 10 a.m. ET on KidZuko, Sony’s kids-focused YouTube channel.
  • Episodes will also be available on ReadingRainbow.org, with companion vertical videos planned to extend the series’ reach.
  • Mychal Threets, a librarian and digital creator known as “Mychal the Librarian,” takes over hosting duties after serving as PBS’ resident librarian.
  • Celebrity readers and guests include Chrissy Teigen, John Legend, Gabrielle Union, Adam DeVine, Ebon Moss-Bachrach, Rylee Arnold, Ezra Sosa and teen author Bellen Woodard.
  • The revival follows a trailer release confirming the digital-first approach and comes during a year of reduced federal support for public media.