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RCS Messaging Surpasses 1 Billion Daily Messages in the U.S.

Google announces milestone adoption of Rich Communication Services, while Apple retains green bubble distinction for cross-platform chats.

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Overview

  • Google reports that over one billion RCS messages are sent daily in the U.S., based on a 28-day rolling average.
  • RCS, an upgrade to SMS, offers features like high-resolution media sharing, read receipts, typing indicators, and improved group chat functionality.
  • Apple added RCS support to its Messages app with the launch of iOS 18 in fall 2024, bridging feature gaps between Android and iOS devices.
  • Despite adopting RCS, Apple continues to display these chats as green bubbles, preserving the visual divide between platforms.
  • Google has not disclosed additional RCS metrics, such as specific user counts or carrier support, leaving some adoption details unclear.