Overview
- RCA announced Jive Records' return as a standalone label within the company.
- Former UnitedMasters executives Mike Weiss and David Melhado will serve as co-presidents, reporting to RCA chairman and CEO Peter Edge and COO John Fleckenstein.
- Operations will be based at Sony Music’s New York City headquarters.
- Weiss and Melhado say they will prioritize an artist-first philosophy focused on long-term development.
- The relaunch draws on Jive’s storied catalog and history in hip-hop and pop, and follows RCA’s revival of Arista as a separate imprint in 2018.