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RBL Poppy Appeal Reaches 54,000 Volunteers as Branches Urge Younger Recruits

Branch leaders cite an aging collector base alongside reports of street harassment to urge younger volunteers.

Overview

  • The Royal British Legion reports 54,000 people volunteering this year, with about 30 million poppies distributed so far.
  • Local coordinators say recruiting younger street collectors is getting harder as long‑serving volunteers age and work commitments limit availability.
  • Volunteers describe recurring verbal abuse while fundraising, including incidents reported in Penarth, though organizers say such cases involve a minority of encounters.
  • Last year’s appeal raised more than £51 million, with 40,000 volunteers handing out 40 million poppies, while the 2018 centenary year remains the record at £55 million.
  • A Derby community group, Greener Littleover, created its own poppy displays after perceiving insufficient official decorations, and an RBL spokesman thanked donors and encouraged people to wear poppies as a personal message of thanks.