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RBI to Issue New Norms to Curb Mis‑Selling, Review Customer‑Protection Rules

An annual RBI report spotlights AI-led fraud tools alongside updated liability guidance for a high‑volume digital payments era.

Overview

  • The Reserve Bank of India said it will issue comprehensive norms on advertising, marketing and sales to prevent mis‑selling by regulated entities.
  • The central bank proposed a review of conduct-related instructions governing recovery agents and loan recovery with a plan to issue harmonised guidance.
  • Instructions issued in 2017 on limited liability for unauthorised electronic transactions are under review to reflect new payment channels and higher digital volumes.
  • RBI highlighted MuleHunter.ai, implemented in 23 banks as of December 17, 2025, and a Digital Payments Intelligence Platform designed to use AI to flag risky transactions.
  • Fraud counts declined in 2024–25 but the amount involved rose mainly due to re‑reporting of 122 cases worth Rs 18,336 crore, while Ombudsman complaints edged up to about 2.96 lakh.