RBC Heritage Golf Tournament Faces Uncertain Future Amid Sponsorship Concerns

As the prestigious PGA Tour event unfolds, doubts linger over the continuation of Royal Bank of Canada's sponsorship.

The RBC Heritage, a key PGA Tour event, is underway at Harbour Town Golf Links, featuring a $20 million purse and top players like Scottie Scheffler.
Uncertainty surrounds the future sponsorship of the event, with RBC currently committed to only one-year deals.
The tournament has been a staple in South Carolina, contributing significantly to local charities and the economy.
LIV Golf's competition and the PGA Tour's evolving business model are influencing the sponsorship landscape.
PGA Tour's response includes enhancing certain events to retain player participation and audience interest.