Overview
- Haenni will begin on January 1, 2026, departing her current role in the National Women's Soccer League in the United States.
- Her résumé spans more than three decades in women’s football at the Swiss FA, UEFA and FIFA, and she previously earned 23 caps for Switzerland.
- The CEO position had been unfilled since Oliver Mintzlaff moved to Red Bull’s corporate leadership, with three managing directors running operations in the interim.
- Haenni will be placed above managing directors Johann Plenge, Florian Hopp and Marcel Schäfer, with Plenge becoming deputy within the new structure.
- Mintzlaff said Haenni fits the club’s profile and has his highest trust, as coverage highlights the appointment’s media impact and notes her effectiveness will be assessed in practice.