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Razer Pours $600 Million Into AI, Promotes Tools for Developers Over Generative Content

The company is framing its AI spend around a QA companion that accelerates testing without replacing human creativity.

Overview

  • CEO Min-Liang Tan says players reject “generative AI slop” but welcome AI that speeds development and reduces bugs.
  • Razer plans to hire about 150 AI engineers as part of its multi-year investment.
  • The company is building a QA companion to auto-fill bug reports, categorize issues such as graphical or performance problems, and deliver cleaner tickets to developers.
  • Tan argues QA can consume roughly 30% to 40% of a game’s development budget, positioning AI as a way to curb costs and shorten delays.
  • Razer’s “AI is the future of gaming” messaging has drawn online pushback as studios experiment with AI in production and face criticism for certain releases.