Overview

• Shastri revealed that leading players such as Virat Kohli, MS Dhoni and Sachin Tendulkar earn more than Rs 100 crore a year through brand endorsements.
• He explained that he arrived at the figure by treating 100 rupees as equivalent to one British pound, putting earnings at roughly £10 million.
• At their peak, these stars filmed around 15–20 commercials annually, reflecting high demand from sponsors.
• Each advertisement shoot takes just one day, allowing brands to air the same content repeatedly throughout the year.
• Shastri compared Indian cricketers’ off-field earnings and visibility to football greats Lionel Messi and Cristiano Ronaldo, illustrating cricket’s vast commercial appeal in India.