Ravens-Steelers Playoff Game Sets New Streaming Record on Prime Video

The Wild Card matchup drew a peak of 24.66 million viewers, marking the highest concurrent audience ever for the platform.

The Baltimore Ravens' dominant 28-14 victory over the Pittsburgh Steelers marked the first NFL playoff game streamed exclusively on Amazon Prime Video.
The game peaked at 24.66 million concurrent viewers and averaged 22.07 million, setting all-time records for Prime Video viewership.
The previous Prime Video record was held by a December 2024 Packers-Lions game, which peaked at 18.87 million viewers.
Despite its record-breaking performance for Prime Video, the game’s average viewership was 3% lower than last year's Dolphins-Chiefs Wild Card matchup on Peacock.
The Ravens' win sets up a Divisional Round showdown against the Buffalo Bills, featuring MVP contenders Lamar Jackson and Josh Allen.