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Rauw Alejandro Premieres iPhone‑Shot 'Besito en la Frente' Short Film With Apple

The Apple-backed short showcases iPhone 17 Pro filmmaking to spotlight Puerto Rican bomba traditions.

Overview

  • Co-directed by Rauw Alejandro and creative director Martin Seipel, the film centers bomba music and vejigantes as expressions of Afro‑Puerto Rican identity.
  • Shot on iPhone 17 Pro with RAW capture, a 16x zoom range, slow‑motion, and low‑light sequences that Seipel said pushed the device to its limits.
  • Ahead of the premiere, Rauw and Seipel made a surprise appearance at Apple’s Antara flagship in Mexico City to discuss the project with fans.
  • An extended documentary tied to the short is scheduled to release on Nov. 12 to give audiences a deeper look at the film and Rauw’s roots.
  • Besito en la Frente” appears on Cosa Nuestra: Capítulo 0, with regional outlets reporting recent Grammy and Latin Grammy nominations as Rauw continues the Latin leg of his world tour.