Overview

• Dear Diary officially launched on July 21 with an exclusive online rollout across India.
• The initial collection comprises three scents—National Crush, Irreplaceable and Controversial—each reflecting a distinct chapter in Mandanna’s life.
• The PCA Companies is partnering on product development, marketing and global distribution for the new line.
• Products are priced from Rs 599 for a 10 ml bottle to Rs 2,599 for a 100 ml variant on the brand’s website.
• Formulations feature locally sourced notes such as pink lotus, jasmine, sugarcane, lychee and passionfruit to blend Indian heritage with contemporary sensibilities.