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Rías Baixas’ ‘Cando Volves?’ Wins Silver Dolphin at Cannes Corporate Media & TV Awards

The spot reframes the destination by highlighting inland Pontevedra to spread travel beyond the coast.

Overview

  • The Silver Dolphin is the campaign’s fifth international distinction and, according to the provincial authority, places it as the third most awarded in the destination’s history.
  • The audiovisual deliberately excludes sea imagery to showcase interior landscapes and local hospitality across the province’s 61 municipalities.
  • The piece won in the Tourism Product category at a festival that received more than 900 entries from 52 countries.
  • Produced by Esmerarte, the campaign was unveiled by the Diputación de Pontevedra at FITUR earlier this year.
  • Provincial president Luis López accepted the prize in Cannes with colleagues as the project shared honors with brands such as Porsche, UEFA, the United Arab Emirates, L’Oréal and Booking.