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Rare Labubu Dolls Sell for Six Figures as Pop Mart Goes Global

Celebrity endorsements fuel blind-box marketing that pushes auction prices for rare figures above $150,000.

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Labubu dolls on display at the Victoria Gardens Pop Mart Pop Up in Rancho Cucamonga, California. (Emily St. Martin, SCNG)
Image Credit - Pop Mart

Overview

  • Record auctions have seen rare Labubu dolls and sculptures sell for over $150,000.
  • Pop Mart’s stock has climbed 170% this year, boosting founder Wang Ning’s net worth to $18.7 billion.
  • Blind-box marketing and celebrity sightings from Rihanna to David Beckham maintain intense collector demand.
  • Knock-off “Lafufu” replicas have flooded the market, complicating purchases with low-quality counterfeits.
  • Pop Mart now operates in over 20 countries with at least 37 U.S. stores and is staging pop-up events like a Houston Labubu showcase this summer.