Overview

• Limited-edition Cheek & Lip Set includes Soft Pinch Liquid Blush in Chamoy and Positive Light Luminizing Lip Gloss in Clásico for $30 (about 730 MXN), available via RareBeauty.com and Sephora, including Mexico.
• The products are inspired by Tajín’s colors but are not edible or flavored, and they are billed as vegan, cruelty-free, noncomedogenic, and suitable for sensitive skin.
• Sephora México’s online listing shows the set as sold out with a waitlist notification option, reinforcing expectations of tight supply for the limited run.
• Public response is polarized, with enthusiastic buyers countered by criticism over cultural appropriation and opportunism, while Tajín’s marketing lead publicly backed the collaboration’s creative direction.
• Rare Beauty says part of proceeds will support the Rare Impact Fund—reported as 1% of sales—along with a donation to Mexico’s Escuela Nacional de Cerámica.